Nonprofit Website Insider
This twice-monthly email shares tips, case studies, and free webinars to help you with the week in, week out work of writing for, optimizing, and updating a website. Whether you're part of a big nonprofit web team or you’re a one-person nonprofit, you’ll get something out of the Insider.
We’ll never share your email address with anyone
Some Recent Issues
March 31, 2025: Don’t break the back button
Why web visitors rely on the back button and how breaking it hurts your site's usability
March 18, 2025: Quick homepage user testing
How 3-4 hours of user testing can reveal what visitors are really thinking about your website. Plus webinars are back!
February 24, 2025: Collecting stories that matter
Simple strategies to uncover powerful narratives in your everyday work
February 7, 2025: Should you remove "woke" buzzwords from your website?
(Emergency issue) Should you respond to threats to federal funding by updating the text on your website? It depends, a lot.
February 4, 2025: Task list -> Action plan
A template to help you choose which website tasks to tackle first, plus a guide for making smart project choices
January 7th, 2025: Best of 2024
From prioritization strategies to donor insights: the best website resources of 2024 (and my most underrated article of 2024)
December 16th, 2024: Have you used Figma?
Level up your web design process for 2025, plus recordings of all this year's webinars
December 3rd, 2024: Recognizing Subtle Acts of Exclusion
How subtle workplace behaviors can exclude and what we can do to build more inclusive teams
November 11th, 2024: Easy donation page tweaks for year end
Easy ways to optimize your donation page that you can still do before year end, plus a webinar to demystify graphic design processes and costs
October 28th, 2024: More photos please
Tips for building your nonprofit photo library, plus a webinar on what really drives design costs
September 23, 2024: Is your home page doing its job?
Homepage improvement tips, and upcoming webinars on Text-to-Speech and a comparison of WordPress to Squarespace
Who’s behind the Nonprofit Website Insider?
The Insider is edited by Laura S. Quinn. I’m an independent consultant specializing in helping nonprofits as a Website Coach + Guide and with Website Strategy. I was also the founding Executive Director of Idealware, an organization that provides research based information to help nonprofits with technology. I’m excited to be able to provide tips, webinars, and resources again — it was a something I loved doing at Idealware!
What people are saying
“When I was brand new to the nonprofit world, the newsletter was an excellent resource to help me get oriented and up-to-speed. Now, I trust its curation to keep me informed on what's new and inspired by what's next. ”
— Elizabeth Horkley, New York Humanities
"I really like the Nonprofit Insider--it provides practical tips, allows me to confidently strategize and plan our website needs toward the future, and helps me explain key concepts to other people on our staff."
Tim Browning, Hearing Loss Association of America