Coach and Guide

Would you like a trusted coach and guide as you build or improve your website?

I partner with nonprofit staff to provide valuable website coaching on a weekly or regular basis. With over 25 years of experience, I'll provide the advice, feedback, and impartial perspective you need to make informed decisions.

When you partner with me for website coaching, I become a guide through the ins and outs of website creation and management. Through regular coaching sessions, I can help you:

  • Understand the pros, cons, and best practices for key website decisions

  • Reduce costs and development time by identifying and mitigating risks

  • Bridge communication gaps between your team and vendors

  • Incorporate research, metrics, and KPIs to ensure project success

  • Manage internal website tasks like content creation and user testing

Whether you're working with a vendor to build a new site, maintaining an existing site, or creating your own new online presence, my role is to be a trusted advisor and sounding board, providing an unbiased perspective from my extensive background in nonprofit website strategy and management.

View a case study or more past work.

  • Laura’s help was absolutely critical to the success of our project. We had a tight budget and an aggressive timeline. Things could have gone sideways many times but Laura’s advice kept us on track and helped us make good, informed decisions.

    Phil Story, VPLC’s Eviction Defense Center

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Pricing

I price projects based on a sliding hourly rate, from $100- $150 per hour, based on the size of your organization. I’m happy to work either on an hourly basis, to allow you ongoing control over your budget, or a flat fee, to make the price of the project completely understandable up front.

Full website coaching via weekly one-hour calls generally comes to about six hours per month, including my prep and a small amount of research about your questions in between.

I’m eager to help organizations with small projects as well as ongoing engagements. However, I find that most questions require at least a few hours for me to understand the context of the project enough to give solid advice.

Let’s talk about how I can help you! A half hour consultation up-front is always free.